Cookies

In brief. The full policy is on the privacy page.

What we keep, and where

We keep the email or phone number you leave for news, your account if you open one and, only with your consent, the count of visits. How long each is kept, and who else handles it, is on the privacy page.

Your rights

You may ask us what we hold about you, and have it corrected or deleted, at any time and without giving a reason. An account is deleted from My Account in one step.

If you think your data has been handled wrongly, you may also complain to the Ministry of Public Security, which oversees personal data protection in Vietnam.

Contact, and changes

For anything about cookies or your data, write to privacy@morela.vn. For everything else, write to contact@morela.vn.

When what we do changes, the new version goes on this page first, and the date below changes with it.

What cookies are

A cookie is a small file a site asks your browser to keep and send back, so the site can recognise the same browser again. Browser storage does the same job without being sent back, and every rule on this page applies to both.

What they are for

Necessary. Runs the site: your language, your bag, your sign-in, your cookie choice, and the host's protection against automated traffic. Always on, because the site does not run without them.

Analytics. We count visits, how often pages and garments are viewed, and additions to the bag. The figures are kept only as totals for each hour, in our own Cloudflare account, with nothing that tells us who you are.

Personalisation. We remember the colours and the size you chose on your device, so the garment pages and the search can open on them. Nothing is sent to us.

Marketing. Lets services Morela advertises with recognise you on their sites. None is active today.

What is stored on your device

Everything in the list is set by Morela or by Cloudflare, the site's host. Today no advertising or analytics service runs here, not Google Analytics, Meta Pixel or TikTok Pixel, and none receives anything. If one is ever added, this list names it before it starts, and it runs only after you say yes to its kind.

Name	Set by	What it does	Kind	How long	Consent
morela_consent	Morela	Keeps your cookie choice, so you are not asked on every page.	necessary	180 days	no
__Host-morela_session	Morela	Keeps you signed in, when you sign in.	necessary	30 days	no
morela.lang	Morela	The language you read in.	necessary	until you clear the site's data	no
morela.i18n.vi	Morela	A copy of the Vietnamese dictionary, so the page does not flash English while it loads.	necessary	until you clear the site's data	no
morela.bag	Morela	What is in your bag.	necessary	until you clear the site's data	no
morela.fed	Morela	That you have fed the horse, so the front page opens directly.	necessary	until you clear the site's data	no
morela.choices	Morela	The colours and the size you chose, so the garment pages and the search can open on them.	personalisation	30 days	yes
__cf_bm cf_clearance	Cloudflare	May be set by Cloudflare to protect the site from automated traffic.	necessary	30 minutes for __cf_bm; cf_clearance for the period Cloudflare sets	no

morela.lang, morela.i18n.vi, morela.bag, morela.fed and morela.choices are browser storage, not cookies: they stay on your device, and only this site reads them.

Google Consent Mode stays at denied until you choose, and reaches nothing while no Google tag is on the site.

Saying yes, or no

Nothing beyond the necessary is set until you choose. Only necessary allows what the site needs to run and nothing else, and every part of the site still works. Accept all adds analytics, personalisation and marketing. Settings lets you choose each kind.

Vietnam's Law on Personal Data Protection (Law No. 91/2025/QH15) requires your consent before anything beyond the necessary is collected, does not count silence as consent, and lets you withdraw it at any time. The GDPR and the ePrivacy rules apply the same way in the European Union, as their counterparts do in the United Kingdom.

Changing your mind

Open Cookie settings, from the button at the foot of this page or the footer of any page, switch a kind on or off, and save.

When you switch analytics off, the count stops at once. What was counted before stays, but only as totals tied to no one. When you switch personalisation off, or choose Clear my choices, the colours and the size saved on this device are deleted at once.

Once an advertising service exists, switching marketing off also deletes the cookies it set under this site's name, and reloads the page so it stops.

Your choice lasts 180 days, or until this policy changes, and then you are asked again.

Your browser

Your browser can also block or delete cookies: in Chrome and Firefox under Privacy and security, in Edge under Cookies and site permissions, in Safari under Privacy on a Mac or under Safari in an iPhone's Settings, and in any other browser as its Help explains. Blocking the necessary ones stops the site from working.

The site does not read the Global Privacy Control signal a browser can send. Your choice in the settings is the one that counts.